SKARTEC Digital Marketing Academy

Social media marketing is an art form, and with the right social media marketing solution, business owners can master it.  Although social media platforms offer their own marketing tools — Twitter targeted ads, Facebook Pages, Google+ Local and Pinterest Promoted Pins, to name a few — social media marketing solutions streamline the process while helping businesses avoid alienating followers. Constantly pushing advertisements and sales copies no longer work on today’s increasingly social media-savvy consumers, which means businesses need to take on a more strategic, relationship-building approach. Here are 16 social media marketing solutions to help you get there. 1. Yodle — Social media automation:  This free addition to the established Yodle online marketing service allows clients to establish business profile pages on Facebook as well as automatically update those pages. The service provides an effective presence on Facebook to local businesses — a necessary ...

Photo by Kaboompics.com from Pexels Google Adsense for Search is different than Adsense for Content but it is just as important to your earning power with the Google Adsense program. Just like Adsense for Content places targeted ads on your content pages, Adsense for Search places targeted ads on the results page of the search set in motion on your page. You can use the standard Google search box on your site and the user can then search the web or even your site. When you feel more comfortable, you can change the look of the Google search box, essentially customizing it by changing the colors and using your logo. The best thing about Google Adsense for Search is that you can track what your visitors are searching for.  That is, if the search has two or more hits.  Unique queries will not be tracked.  But you can see the top 25 searches performed from your website by clicking on the Advance Report from the Reports tab and specifying a date range. ...