SKARTEC Digital Marketing Academy

SKARtec Digital Marketing Academy

Is your company using  Twitter  to connect with customers? If not, you should be. There’s no denying that Twitter is becoming more popular as a communication tool for companies – but that doesn’t mean that many companies don’t get it wrong. Having a Twitter account that feels impersonal or doesn’t respond to customers in a timely manner is worse than not having an account at all. If you’re going to maintain a Twitter presence, then you have to be prepared to think about how – and when — to use it. More and more, customers are expecting compassionate engagement from the companies they follow on social media. With that in mind, here are four great ways to market your business on Twitter. Put Customer Service at the Forefront One of the biggest mistakes that companies large and small make on Twitter is ignoring customer service questions and complaints. It’s important to remember that everybody who follows your company can see that you’re not replying to questions if they...

When was the last time you updated your website or did an audit of its features? A good website must evolve with the times. Research shows that the average web user will wait only about six seconds for a page to load, and has minimal patience for things like complicated navigation or broken links. It’s your responsibility to do what you can to ensure that visitors to your website have a smooth and enjoyable experience that will encourage them to visit again – or to come to your physical location and make a purchase. With that in mind, here are the 25 must-have features that you need on your website. Let’s start with the Homepage: An easy-to-remember domain name . Your domain name should be as close as possible to the name of your business. An attractive and compelling logo that includes your business name and is relevant to what you do. A short tagline that lets people know what your business does. The ideal tagline should have no more than ten words and give peopl...